Campaign for career pathways

Australia’s top-ranked higher education institution, The University of Melbourne, engaged Partisan to design branding and collateral for their Graduate Careers Fair.

The Careers Fair provides an opportunity for students to connect with employers and find out about the range of job opportunities available, such as graduate programs, vacation work, internships and placements.

Our task was to develop a branded campaign that would appeal to students and potential employers and encourage both audiences to attend the fair. We developed a bright and bold campaign, employing a pattern of illustrative arrows representing the vibrant festival atmosphere and the abundant career opportunities and pathways presented to students during the Fair.

We also designed a range of way-finding and environmental graphics to help raise awareness for the event and to direct students through the different spaces across campus, as well as printed brochures, digital assets and a range of marketing collateral to promote the fair and inform attendees.

Campaign branding

• Art direction

• Brand development

• Campaign development

• Concept development

• Consulting

• Design development

• Editorial planning

• Illustration

• Print management

• Production management

• Project management