This is Carrie. She's a clever and resourceful shopping precinct brand identity designed to deliver a broad range of internal messages to employees.

 

Gandel Retail Management (GRM) is a specialist property management group established when the retail assets of Colonial First State Property Trust were merged with the retail assets of Gandel Retail Trust. We created a brand identity to lead a range of communications which were to support transformational and behavioural change initiatives devised by the business. Named Carrie, she was animated for employee conferences and corporate roadshows, Powerpoint presentations, screensavers and illustrated across posters and other support collateral.

 

Employee engagement

• Art direction

• Brand development

• Brand identity

• Concept development

• Consulting

• Copywriting and editing

• Creative direction

• Design development

• Illustration

• Production management

• Typesetting and proofreading

Carrie, the clever shopping trolley