Chung Kong Investment Group (CKI) are one of the biggest overseas infrastructure investors in Australia and own the majority of the largest electricity and gas distributors and companies in Victoria including CitiPower, Powercor, United Energy, Australian Energy Operations, Australian Gas Networks and Multinet Gas.

 

CKI engaged Partisan to create an identity that would unite their Victorian holdings under the one brand, Victorian Power Networks (VPN).

 

We felt it was important to reflect a strong connection with Victoria and so established a brand identity and visual language reminiscent of Victoria state and Melbourne city colour palettes. The brand mark was unique, bold and cleverly crafted to reveal industry symbolism.

 

Brand identity

• Art direction

• Brand identity

• Brand development

• Concept development

• Creative direction

• Design development

• Production management

• Project management

Uniting under one brand