GMK is a local Melbourne outfit who create handmade leather fashion accessories, each unique item is made with craftsmanship and integrity. Accessorising traditional leather fashion accessories with a myriad of found and foraged metalware and jewellery, and assembled in workshops, their pieces are bold, exquisite and edgy.

 

Partisan were approached to develop a new brand identity and develop a variety of launch collateral whilst providing styling and art direction for editorial-style product photography. Critically inspired by the unique nature of their artistry, the brand mark is an assemblage of graphic ‘things’ symbolic of the metal and stones adorning their products.

 

Brand identity and development

• Advertising and design

• Art direction

• Brand identity

• Concept development

• Creative direction

• Design development

• Print management

• Production management

• Project management

Crafting a fashion brand