Encouraging idea sharing

Plum Financial Services through the MLC group of companies, forms part of the wealth management division of NAB.

Partisan were engaged by Salt Marketing to help Plum bring to life a caterpillar-to-butterfly theme that the team had been wrangling with (as metaphor for their transformational change). MLC were going through a group-wide period of process optimisation and improvement and so we wanted to better represent that ideal and encourage improved process and positive performance behaviour through idea sharing.

Our brief was to refine and develop the theme whilst keeping it fun for team members and the broader workforce to engage with. Our concept was that ideas are articulated with words - each formed from a unique set of letters. We used clever typography to illustrate the caterpillar-to-butterfly theme in a more sophisticated way. We created an illustrated wall piece which encouraged and supported idea-sharing and which provided management of those ideas through to escalation and actionable process improvements within the business.

'Ideas help us fly’ was to act as a symbol for the sharing of ideas and process optimisation throughout the organisation and, following its success at Plum, across the group.

Employee engagement

• Art direction

• Brand development

• Brand identity

• Concept development

• Consulting

• Copywriting and editing

• Creative direction

• Design development

• Illustration

• Production management

• Typesetting and proofreading